The study of accounting for the manager; emphasis on financial reporting, financial performance evaluation, ethical issues, and cost accounting.
- Course Instructor : Christen Adels
This course focuses on the role of buyers in the marketing process. Buyer behavior in the consumer marketplace as well as the organizational buying process is examined. The study of buying behaviors enhances understanding of what marketing strategies are likely to be effective, how humans operate in the marketplace, and what kind of affective, cognitive, and social mechanisms enter into the purchasing decision. A sampling of specific topics addressed in this course includes the role of attitudes, learning and memory, and lifestyles and culture in the buying decision.
- Course Instructor : Denise Gerber
Economic issues and economic analysis as applied to managerial decision-making. Evaluating the impact of international trade theory, taxation, and resource allocation upon the business organization.
- Course Instructor : Stephen Roberts