This course is an advanced study of marketing systems in the American economy. Included in the course is the identification of the activities involved in the flow of goods among manufacturers, brokers, wholesalers, retailers, and consumers. Specifically, the elements of the marketing mix and their role in strategically positioning the firm is closely examined. Additionally, the nature of demand, costs and pricing, business models, channel theory, product theory, and sales promotion are presented.
- Course Instructor : Denise Gerber
This course examines the design and implementation of strategic human resource systems from a general management perspective. Content includes organizational assessment, biblical integration of HR systems, development of HR strategy, organizational theory, legal compliance, contemporary trends, HR issues, and the relationship of HR systems to organizational performance.
- Course Instructor : Dr. Matthew Fuss
Strategic management and business policy issues facing the general manager; a comprehensive application of the various managerial applications derived from the core classes. Cultivation and utilization of skills in analysis, diagnosis, and development.
Prerequisite: This course may only be taken after the completion of 21 credit hours of MBA courses including BUS 610, BUS 615, and BUS 540/640 or with the permission of the MBA program coordinator.
- Course Instructor : Christen Adels