The integration and application of computing resources by the firm to aid strategic and ethical decision making and competitiveness; principles of managing production and operation of facilities and automated decision making technologies.
- Course Instructor : Stephen Roberts
This course focuses on the role of buyers in the marketing process. Buyer behavior in the consumer marketplace as well as the organizational buying process is examined. The study of buying behaviors enhances understanding of what marketing strategies are likely to be effective, how humans operate in the marketplace, and what kind of affective, cognitive, and social mechanisms enter into the purchasing decision. A sampling of specific topics addressed in this course includes the role of attitudes, learning and memory, and lifestyles and culture in the buying decision.
- Course Instructor : Denise Gerber
Within the context of scripture, principles are identified, discussed, and applied to business problems and situations, including businesses’ obligations to society and individuals’ responsibility to organizations.
- Course Instructor : Dr. Matthew Fuss