The course is designed as a continuation of BUS 605, introducing you to additional financial theories, practices, and processes by which major decisions are made by corporate financial managers. It includes a discussion of the cost of capital, capital budgeting (return on investment analysis), the capital structure decisions, shareholder distributions, the management of working capital, multinational financial management, and several special topics.
- Course Instructor : Christen Adels
This course examines the marketing mix and its role in strategically positioning the firm. The course uses a consumer product-based simulation to practice management decision-making and competitive behavior.
- Course Instructor : Denise Gerber
This course focuses on the role of buyers in the marketing process. Buyer behavior in the consumer marketplace as well as the organizational buying process is examined. The study of buying behaviors enhances understanding of what marketing strategies are likely to be effective, how humans operate in the marketplace, and what kind of affective, cognitive, and social mechanisms enter into the purchasing decision. A sampling of specific topics addressed in this course includes the role of attitudes, learning and memory, and lifestyles and culture in the buying decision.
- Course Instructor : Angie Skelton