BUS 630 will discuss the integration and application of computing resources by the firm to aid strategic and ethical decision making and competitiveness. Additionally, the course will cover principles of managing production and operation of facilities and automated decision making technologies.

This course is an advanced study of marketing systems in the American economy. Included in the course is the identification of the activities involved in the flow of goods among manufacturers, brokers, wholesalers, retailers, and consumers. Specifically, the elements of the marketing mix and their role in strategically positioning the firm is closely examined. Additionally, the nature of demand, costs and pricing, business models, channel theory, product theory, and sales promotion are presented.